Reading Museum

Enhancing navigation in a local museum with pictograms

The Bayeux Gallery pictogram in the context of the Bayeux Tapestry display space.

Each gallery at Reading Museum in Berkshire, UK is fairly unique and contains items which are in some cases quite specific, and in others, quite generic. This poses a challenge for visitors to understand the collection of exhibits. By selecting artefacts from each gallery which are the most representative of the space, striking or memorable, a system of pictograms can be deployed. The design allows people to identify where they are in the museum, and what the theme of each room is, enabling ease of selective browsing.

Multiple visits to the museum identified the structure of the spaces and what items or drawings best represented the galleries. Sketches explored different compositions and perspectives. The clean digital renderings of each pictogram communicate quickly and from distance. A repeating bleed approach allows some of the pictograms to better represent the spaces; the Bayeux Gallery pictogram uses horizontal bleed to mimic the form of the tapestry, further than the character drawing selected from the sea of figures on display.

The full suite of pictograms – six galleries and two facilities – distinction is made via the use of colour.

The proposed use of the Silchester Annexe pictogram on the Reading Museum website.